Stories from the Trenches
Aisha’s waitlist fell flat—only thirty signups from a thousand outreach emails. Instead of scrapping everything, she interviewed ten non-signups, discovered pricing fear, and introduced a risk-free pilot. Three weeks later, conversion tripled. Share your hardest pivot and the insight that unlocked it.
Stories from the Trenches
When Diego’s supplier collapsed, orders stalled. He filmed transparent weekly updates, invited customers into the redesign process, and documented trade-offs publicly. The candor created unexpected loyalty and referrals. Comment with one way you can turn a constraint into a co-creation opportunity.